Bertrams joins forces with National Literacy Trust

Tuesday 16th April 2013

A scheme aimed at improving child literacy and promoting library services to a new generation of young readers is being supported by the Bertram Group.

The market-leading book supplier is partnering with the National Literacy Trust to fund Young Readers Programmes at six primary schools in the company’s home city of Norwich.

Around 180 pupils will benefit from the project which motivates children to read for enjoyment. It teaches them important skills about choosing books and using libraries over three one-hour sessions in either a classroom or library setting, with each child getting the chance to keep three books of their choice.

Graeme Underhill, Bertram Group Managing Director, says the scheme will help the schools involved develop lasting relationships with their local library. He said:

“It’s concerning to think that one in three children don’t actually have a book they can call their own.

“That’s why it’s vital that we do all we can to make sure young people get the literacy support they need so that they get excited about reading and going to their local library.

“Libraries are a wonderful resource and we are extremely proud to be working with the National Literacy Trust to make sure our next generation of young readers benefit from the services they offer.”

The first programme is due to start in June with the other five rolling out over the next 12 months until April next year. Bertram Group staff are being offered the opportunity to nominate the schools involved and offer volunteer support during the sessions.

The move is part of the company’s commitment to support the National Literacy Trust through parent company Smiths News PLC Community Link-up programme.

Last year’s programme raised £102,359 for a number of different charities across the Smiths News Group. Jonathan Douglas, Director of the National Literacy Trust said:

“Our research has shown that children are reading less across all formats. Only one in four now read everyday compared with one in three in 2005. We need to inspire new generations of younger readers now to prevent future literacy problems.

“Our Young Readers Programme is so important to introduce children to the pleasure of reading and we’re extremely grateful for Bertram’s support.”

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