Jack’s beans launches campaign to recruit new stores

Monday 23rd February 2015

Today, Jack’s beans Coffee Company launches a trade recruitment campaign as it looks to recruit more retailers as official Jack’s beans outlets.

The campaign, which uses the headline ‘Enjoy fresh profits with Jack’s’ aims to inspire retailers with endorsements from existing customers who’ve already reaped the benefits from having a Jack’s beans coffee bar installed.  Ray Conway, General Manager, Jack’s beans said:

“We wanted to highlight to retailers how they can diversify with a Jack’s beans coffee bar, and see their profits grow. We enlisted a number of retailers to help us highlight how Jack’s beans has increased their profits, made their store stand out from local competition and bring more customers through their door.”

Ian Lewis, Spar retailer, Minster Lovell, was delighted to take part in the campaign and said:

“Since we’ve had Jack’s, we’ve been selling between 15-20 cups per day and our food-to-go sales are up by 20%.”

Jack’s beans Coffee Company was launched a year ago by Smiths News in response to the growing demand for barista quality coffee on-the-go.

Designed with local retailers in mind, the Jack’s Beans unmanned coffee bar measures just 500mm in width, thanks to an impressive space-saving design. The ‘pay at till’ machines will be capable of serving 100 drinks per day and enable retailers to boost incremental revenue with minimal staff maintenance required.

Retailers will see the campaign across a number of platforms including; trade publications, direct mail and online.  The Jack’s beans Coffee team will also be at the National Convenience Show on 20-22 April which is held annually at the NEC, Birmingham.

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