Reading the Game launches in Shrewsbury

Thursday 29th October 2015

A brand new literacy programme kicked-off last month in partnership with Shrewsbury Town Football Club.

Sponsored by Shrewsbury-based West Mercia Supplies (WMS), Reading the Game captures the motivational power of football and sport to inspire young children to read more and improve their literary skills.

The programme will be delivered over a six week period in primary schools in and around the Shrewsbury area, through a combination of classroom and outdoors sessions on the pitch. It will also include statutory requirements of the new national curriculum. WMS employees will have the opportunity to be a part of the programme by volunteering at the schools.

Neil Homer from Shrewsbury Town in the Community is delighted with the new partnership: “With the support of WMS, the resources for the scheme have been professionally designed and printed. We have just completed our first class at St. Peter’s C.E. Primary School and it was great to see the children having fun while they learn!”

The partnership was established when the football ground’s Community Sports Trust was looking for a partner to help fund and be a part of its Reading the Game programme, and WMS were delighted they could help.

Claire Pugh, Customer Service Advisor at WMS volunteered on the first session at St. Peters: “Reading the Game is such a wonderful opportunity and a great experience. The children were enthusiastic and the feedback was really positive – I’d encourage others to get involved and embrace the community spirit.”

Last week there was an official launch event at the Shrewsbury Town vs Doncaster Rovers game, where volunteers were invited to join players on the pitch at half-time for photographs.

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